UI/UX Case Study.
TRAVELING "AROUND THE WORLD" IN SINGAPORE.
By Irene Chong Ai Ling
ABOUT
THE
PROJECT
XploreSG is a physical event that is accompanied by a mobile application designed to meet the needs and desires of the target consumers.
An area filled with unique landmarks and cultural sites from different countries for families and friends to enjoy without leaving Singapore. Allowing users to "travel" to other countries while remaining safe in Singapore.
ABOUT
THE PROBLEM
Target Audience:
12 - 24 Years Old
UX Tools:
Empathy Map, Interview , Survey, Persona Wireframing and Physical Prototype
Digital Tools:
Paper Prototype and
Physical Prototype
My Role: Idea,
UI & UX
We were tasked to create Ideas for a scenario based on the UX Design Thinking Process. We need to identify consumers' problems and propose new opportunities for them to travel around the world without living in Singapore.
SOLUTION
Through ExploreSG, different aspects such as shopping and instagrammable aspects sceneries, games and activities, lesuire and experience other countries' trends and weather. An app will be created for users to interact for users to interact with the event variables and to book for slots and tickets buying. Events and updates will be updated through media and promotions.
TABLE OF CONTENT
01
EMPATHIZED
02
DEFINE
04
PROTOTYPE
05
TEST
03
IDEATE
06
IMPLEMENT
01
EMPATHIZED
TYPE OF RESEARCH USED.
To understand the consumers' wants, needs, and objectives, qualitative and quantitative research methods (mix methods) are used to gather consumer insights.
QUALITATIVE
Primary sources such as Interviews will be used to discover and investigate the problems faced by the consumers during this Pandemic. Inspired by the empathy map, factors such as, "What consumers are thinking about during the pandemic?", "How does the consumer feel when the pandemic has just started?" and "What did the consumers say or do during the pandemic?" will be asked. The data will then be summarised and interpreted.
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Secondary sources such as Literature reviews regarding Singapore's tourism sector efforts to combat the declining tourism rates due to covid 19 will be used for the quantitative research survey.
QUANTITATIVE
Primary sources such as surveys will be used to create a statistical analysis based on the majority's perception regarding their current emotions, satisfaction, and feedback on local attractions, travelling habits, reasons why they travel and comparing local and overseas tourism. The survey is created to gain ideas and elements on opportunities to travel worldwide while still being in Singapore.
PRIMARY SOURCES DETAILS AND QUESTION STRUCTURE FLOW​​
Participants requirements for primary sources,
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1) Participants must be residents of Singapore.
2) Participants must understand basic English.
3) Participants who have traveled overseas before.
4) Participants who are in Singapore during and before the Pandemic.
Participants will be recruited through social media such as Facebook, Instagram, and WhatsApp.
Interview
session
Due to the stricter pandemic rules and regulations, interviews will be conducted online through an interactive survey website called, Typeform. The estimated target number of participants would be around five participants. They will be given three days ranging from 6th June 2021, 2:00 pm to 9th June 2021, 11:59 pm, to complete the survey.
For Interviews, there will only be one section to be answered. The purpose of the section is to focus on the participant's emotional and physical wellbeing mainly. To understand what issues and concerns the participants have during this Pandemic.
Survey
Session
For Surveys, there will only be four sections. The purpose of the section Will be explained later in details.
Section's Purpose
GROUP 1: 18 - 24 YEARS OLD
Bio:
A 22-year-old who is currently studying a full time Diploma in Media Production & Design at Republic Polytechnic. A thrill-seeker, she never fails to travel when able to. Sadly, as she is still a full-time student, she does not have the money to travel overseas often and would only travel occasionally. She looks out for cheap deals and events in Singapore and never fails to travel locally to feed her hunger for unique events and excitements.
Demographics:
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Age: 22 Years Old
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·Gender: Female
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Occupation: Full-time Design Student in RP
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Location: Central, Singapore
Travelling Habits:
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She travels locally but prefers travelling overseas.
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Travels occasionally.
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Top 3 reasons why she travels: Scenery, Stress reliever and Shopping.
Opportunities preferences:
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Prefers events/opportunities that are held over a period.
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Only used SingapoRediscover Vouchers and did not attend events such as Virtual Singapore Food Festive or the Singapore Airlines Grounded experience due to not knowing the event existing but is willing to participate in when given the opportunities to.
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Spent her SingapoRediscover Vouchers mostly on Hotel Staycation and Local Attractions and Amusement parks.
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Prefers events/Activities to be online.
Personality Traits: Ambivert, Curious, Experimental,
Novelty- and excitement-seeking, Action-oriented,Friendly, Engaging
Motivations:
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Spending time with loved ones
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Favors cheap and affordable events.
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Preference for events that are aesthetic or unique.
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Open-minded to experiences for self-improvement and reflection.
Goals:
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To be able to travel more often once she has finished schooling.
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Spend more time with loved ones during the pandemic.
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Frustrations:
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More stressful lifestyle due to the pandemic
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She does not like the idle lifestyle and will cope by using her time by finding other hobbies, staying online, and travelling around Singapore with someone or herself during the pandemic.
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Missed eating out with loved ones.
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Being unable to travel due to the pandemic.
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Lack of scenery available in Singapore (not much land or changes to explore)
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Would love to explore different cultures and what other countries have to offer (Weather, Food and Shopping.)
Personas
PERSONAS
User Scenario:
Amethyst Chew is a 22-year-old full-time Diploma student in Media Production & Design at Republic Polytechnic. When the pandemic strikes, she initially felt afraid, upset, and confused because her school and current lifestyle has to adapt to the pandemic situation. Despite coping better now, she still feels the stress from her current lifestyle. Not being able to travel, eat out, and go out with her loved ones was also another issue she faced during the pandemic. She initially wanted to travel but could not due to the pandemic. Despite not having much money, travelling has always been her stress reliever as she travels to admire the scenery, foreign cultures and shopping of her destination location. Local attractions are boring to her as she has seen and been there most of the time. Key things to notice are that she prefers activities and events that have more exciting and leisurely.
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She also prefers events and opportunities that are,
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Cheap and affordable
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Attractive prizes and competition
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Family-friendly
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Exciting fun, and enjoyable events
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Sales and packaged deals.
GROUP 2: 12 - 17 YEARS OLD YEARS OLD
Bio:
A 17-year-old who has recently entered Institution of Technical Education (ITE) West pursuing Higher Nitec in Interactive Design. An introvert who loves to travel to explore different cultures and histories. Love to see fun and exciting events and shopping too. Travels often with her family
Demographics:
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Age: 17 Years Old
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Gender: Female
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Occupation: Student in ITE West, Higher Nitec Interactive Design
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Location: West, Singapore
Personality Traits: Introverted, Loves hanging around with loved ones, Occasionally needs alone time, Loves to travel, Adventurous
·Travelling Habits:
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Prefers travelling overseas.
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Travels most of the time with their family members.
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Top 4 reasons why she travels: For the Scenery, Stress Reliver, Reunite/catch up with loved ones and for the food.
Opportunities preferences:
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Prefers events/opportunities that are Scheduled.
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Did not attend events such as Virtual Singapore Food Festive or the Singapore Airlines Grounded experience due to not knowing the event existing but is willing to participate in when given the opportunities to.
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Unaware of the SingapoRediscovery Vouchers and only used her vouchers afterwards on museums and local attraction and amusement park.
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Spent her SingapoRediscover Vouchers mostly on Hotel Staycation and Local Attractions and Amusement parks.
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Prefers events/Activities to be on physical than online.
Motivations:
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Spending time and traveling with loved ones
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Want to experience different attractions and cultures.
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Likes sales and package deals.
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Likes to attend events
Goals:
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To be able to travel again after the pandemic.
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Explore unique opportunities with family members.
Frustrations:
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More stressful lifestyles compared to pre – covid days.
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Unable to hang out with loved ones.
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Unable to travel overseas.
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Feels worried about the pandemic.
User Scenario:
Jenny Fernandez is A 17-year-old who has recently entered ITE West pursuing Higher Nitec in Interactive Design. An introvert who loves to travel around the world and would often travel with her family. Due to the pandemic, all holiday plans were cancelled. She is currently not doing well and is trying her best to distract herself by finding new things to entertain herself, such as cooking and gaming. She also tries to keep herself motivated by staying positive towards the pandemic situation. She also encourages her loved ones to get vaccinated. Travelling has a significant impact on her life as she would often travel with her family. She feels that what makes her experience great are interesting and refreshing experiences that she could experience overseas. To her, local attractions are dull as it is constant. She prefers leisure activities that can be enjoyed with her family. She prefers to explore attractions like Disneyland.
1
Tiny Island of culture
A pop-up store and exhibition containing different countries instagrammable sceneries, food and products from around the world. Consumers can participate in interactive activities relating to each countries landmark. Booths will be set where they can buy products and participate in events around the world without leaving the borders of Singapore.
2
A Dome of Experience
A dome as a space where you can watch popular movies and play games (That are currently trending in each countries) with friends and families. You will be able to dine in food from around the world and enjoy the popular landmarks and scenery projected in the dome.
3
Virtual Travelling
An interactive virtual travelling experience with Virtual Reality used. Within a space, consumers are provided with a VR Headset to explore countries virtually.
4
Interactive Drive-In Theater
A drive through experience where consumers would “Travel” through popular selected sceneries and watch popular and famous movies the from the selected countries. Consumers will be able to wear the country’s traditional costume while exploring the event.
5
Potluck Picnic Event
A list of food from the selected country for that month will be provided for consumers to choose. Once paid, consumers can eat freely in a location provided while popular shows of the selected country would be played for them to enjoy. The area will be decorated with the selected country’s flowers and mini statues of the country’s landmark will be placed there. Bookings are needed in order for this event to proceed.
3 SELECTED
IDEAS
Idea One - Dome Of Experience
Inspired by the free flower dome dining experience and houses designed in a dome shape I would like to create an experience where the consumers could enjoy overseas’ cultures and sceneries without leaving Singapore. This event will be held once every month changing travel destination to keep the consumers entertained. Popular video games, trends and food will be served in the dome. There will also be some generic games for consumers to play if needed.
Product:
A dome as a space where you can watch popular movies and play games (That are currently trending in each countries) with friends and families. You will be able to dine in food from around the world and enjoy the popular landmarks and scenery projected in the dome.
Rationale:
The reason why I have chosen this idea is because the target consumers missed the thrill of going overseas and mentioned the lack of scenery and weather changes Singapore have currently. Both personas mentioned sceneries and aesthetic events and themes as elements they seek out for when seeking out for interesting opportunities .
Drawings For Dome Of Experience
Here is an overview placement of the event variables.
Before entering. Consumers must register and wait till their number is called. Only a limited number of consumers are allowed for each day.
The event will be decorated with elements (Cultural, scenery, and colors) both inside the dome and the main area. There will be lights used to decorate the domes even further. Consumers can choose spacey themes (to provide an adventurous vibe) or an effect that displays sounds and music of the current weather the selected country is currently facing.
Idea Two - Tiny Island of Culture
Product:
A pop-up store and exhibition containing different countries instagrammable sceneries, food and products from around the world. Consumers can participate in interactive activities relating to each countries landmark. Booths will be set where they can buy products and participate in events around the world without leaving the borders of Singapore.
Rationale:
The reason why I have chosen this idea as the consumers did mention the elements of “Shopping” and “Sceneries” as factors they travel for. From the creation of the personas, many seek out for cheap and affordable events that involve activities that are done with families.
Inspirations for Tiny island of Culture
Moodboard for Tiny island of Culture
Idea Three - Vitrual Traveling
Product:
An interactive virtual travelling experience with Virtual Reality used. Within a space, consumers are provided with a VR Headset to explore countries virtually.
Rationale:
Since many consumers missed the experience of travelling, I would like to bring the experience to them and allow them to experiences the parts of travelling they have mentioned that they missed.
Using virtual reality to bring various landmarks and attractions. As consumers have mentioned how bland and constant Singapore’s attraction can be, I would like to bring famous attractions around the world for users to interact with. They can also shop the famous merchandise virtually or physically.
Moodboard for VR Traveling
FINALISED IDEA: COMBINATION OF ALL SELECTED IDEAS
ideas as I would like to provide a complete experience for the consumers as each venues caters to different needs and wants of consumers. For Tiny Island of culture , it caters more for the shopping and instagrammable sceneries aspects. There will also be some games and activities entertain the consumers. While for dome experience its more for leisure and a place where consumers can spend time with their loved ones while “experiencing” other countries trends and weather. Lastly for virtual traveling, to explore landmarks, rides to explore thrills, and excitement. A unique experience for many to enjoy. An App will be created to for users to interact with the event variables and to book for slots and tickets buying. Events and updates will be updated through social media and promotional events.
Q6. If you have chosen the option, "feeling terrible or terrible" for question 4, for the for question 1, rate from 1 to 5, how much it has affected your life?
This question is asked to understand how much the factors have affected them to understand the impacts the elements may have on their wellbeing.
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Based on the data acquired, out of 5 options ranging from being unbothered to really affected, the options "Neutral", "Affected", and "Really Affected" are chosen.
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Although the majority do not feel that the reasons why they are "feeling terrible" or "terrible" have affected too much in regard to their personal life, some felt it affected their mood and life. 32.3% has stated that it affected their life while 6.5% has stated that it has really affected their lives.
Q7. If you have chosen the option, "feeling terrible or terrible" for question 4, What have you done to tackle this obstacle?
This question is asked as, after knowing how the problems identified have affected their emotions and life, it is essential to investigate further. This is done to understand what they seek out the most when feeling this way and observe what the factors that ease their worries and issues are.
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This option was left as an open-ended question for elaboration. Based on the data acquired, 22 participants have answered. To further investigate and understanding the data obtained, it will be grouped and analysed.
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Here are the answers given,
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Passive Actions:
Two participants have chosen passive actions. It can be inferred that either it has not affected their life much, or they are unsure what to do next.
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Unclear Actions:
One participant has answered, "prevent it". It is unclear what the participants meant. It may also mean that to avoid the feeling the void or affected, they may try to prevent it by distracting themselves or find solutions to tackle it.
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Staying at Home:
Three participants have chosen to stay at home. It can be inferred that either home is a place where they can collect their thoughts, or they have no option but to stay at home to cope with what is happening.
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Going Online:
Five participants have chosen the option, going online in order to distract themselves. Three participants have stated how they would use online platforms to connect with their loved ones. 2 participants even commented how they would prefer to meet their loved ones physically.
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Positive reinforcement:
One participant has mentioned how they will use positive reinforcement such as positive thinking to stay hopeful and get through this Pandemic.
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Finding a safe space:
One participant has mentioned that it can be pretty noisy and stressful when there's the whole family around due to the Pandemic. They would find calming places such as the rooftop garden to relax and look at the beautiful plants.
Through this question, we can see the different ways the participants have used to tackle the problems faced due to the Pandemic. Many seek out factors that bring them a distraction or a purpose while going through this Pandemic.
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By taking healthy and safe precautions:
Four participants have chosen to either stay healthy or precautions. It can be inferred that they may be doing their part to keep themselves safe to feel involved as it contributes significantly to keeping the community safe.
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Finding distraction:
Five participants have chosen to find distractions. It can be seen that during these difficult times, participants are taking their newfound time to find different ways to entertain themselves. Some examples include working more, exploring Singapore, and finding ways to entertain themselves.
Section - Questions regarding Participants' Traveling Habits
1. Have you travelled overseas before?
This question is asked as it is crucial to know whether the right demographic is targeted. In order to propose new opportunities for them to travel around the world without leaving the borders, it is crucial to understand from those who have travelled and the factors and reason they travelled for.
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Based on the data acquired, the participants who participated are the right demographic as the majority (97.8%) of the participants have travelled overseas.
2. Do you miss traveling overseas?
This question is asked mainly to gauge whether travelling overseas may be a factor in the problems faced by the participants during this Pandemic. Based on the data acquired, the majority of the participants (80.4%) missed travelling overseas.
3. How often do you travel overseas?
This question is asked as it is crucial to understand the participants. This question would aid in knowing whether travelling overseas has a significant impact on the participants' life since the project's focus is to create an opportunity to "travel" globally while in Singapore. Based on the data acquired, the majority occasionally answered they would travel (45.7%), followed by how they would often travel (32.6%).
4. Do you prefer traveling overseas or exploring locally?
This question is asked to gauge participants interest in types of events and choices for travelling. Based on the data acquired, the majority prefers travelling overseas (80.4%)
5. What are the reasons that makes you miss traveling overseas? (Choose your top 3 answers)
This question is asked to understand further what are the reasons that makes them miss traveling overseas. This question is also to prompt ideas and solutions for the defined stage.
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The participants were given seven options. 6 written options and 1 option that is, “Others: ______”. The customisable option is provided for participants to elaborate if their answers are not related to the fixed six options provided.
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Based on the data acquired, the top 3 options include missing the different scenery provided by other countries (80.4%) followed by the different authentic tastes of food from various countries (60.4%) and lastly as a means to relieve stress (54.3%)
6. In your opinion, how does local attractions differ from overseas attractions?
This question is asked to seek different perspectives from the participants. To probe participants further on factors they travel overseas for.
The participants' answers will be analysed and group into different categories. The majority of the participants have expressed how traveling overseas brought new experiences. The local attractions can be pretty dull and lacklustre.
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•Being able to experience different or new.
•Lacklustre when compared to other country's tourism.
•Compared to overseas, local attractions are costly.
•Singapore is safer when compared to Overseas.
•Others
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The participants also provide some other answers. Those responses include Singapore attractions being much more expensive than foreign attractions, Singapore being safer than other countries, seeing no difference and preferences in staying and enjoying what Singapore has.
Section - Questions regarding the local tourism efforts
Question regarding the types of events and products created by Singapore's Tourism Sector will be asked to gauge whether the participants are aware of the efforts. Feedback on participants' satisfaction will be collected to investigate and understand the types of events and activities that are appealing to participants.
1. SingapoRediscovers Vouchers (SRV)
Based on the data acquired, the majority (95.7%) are aware of the product, SingapoRediscovers Vouchers (SRV).
3. If yes: What did you use the SRV for?
Based on the data acquired, the majority has used their SRV on local attractions and amusement parks (82.6%). Other popular answers include museums (17.4%) and hotels for a staycation (17.2%).
2. Have you used your SRV?
Based on the data acquired, there is an equal divide. 50% of the participants have used their SRV, while 50% have yet to.
4. If yes: How satisfied are you with the SRV?
Based on the data acquired, the majority are pretty satisfied with their SRV as the popular options are "Very satisfied" (34.8%) and "Satisfied" (34.8%).
1. Virtual Singapore Food Festival (VSFF)
The majority (82.6%) are not aware of Virtual Singapore Food Festival based on the data acquired. Only 17.4% are familiar, which is only 8 participants out of 46 participants.
3. If yes, how satisfied are you with the event?
2. Have you attended one before?
Since most participants are not aware of the Virtual Singapore Food Festival, it is improbable for the participants to have attended one before. Only 1 participant has participated in the Virtual Singapore Food Festival.
4. If Yes, Any feedbacks to improve the overall experience?
Based on the only participant who has attended the event, overall, the only feedback is that the food prices need to be cheaper.
5. If Yes, Given the opportunity, would you attend events like this again?
Based on the only participant who has attended the event, they are willing to participate again.
Based on the only participant who has attended the event, they are pretty satisfied with the event.
3. If no, why?
For those who have answered no to question 2, the majority (76.1%) of the participants are unaware of the Virtual Singapore Food Festival. Other options chosen includes not being interested and other unspecified reasons.
4. If no: Given the opportunity, would you attend events like this?
When asked whether those who have not participated would participate when allowed, the majority (69.6%) answered yes. The reason why many of the participants did not participate in the Virtual Singapore Food Festival is likely due to not knowing that the event exists.
1. Are you aware of the Singapore Airline Grounded Experience?
Based on the data acquired, the majority (54.3%) are unaware. Compared to the Virtual Singapore Food Festival, participants are more aware of this event than the Virtual Singapore Food Festival.
3. If no, why?
Based on the data acquired, a few answers were given. The majority has chosen the option, "Never heard before.". Other standard options selected were "No Time", "Too expensive", and "Not interested".
2 participants have provided their personalised answers. One participant has mentioned how they would try out the event if allowed. Another participant has noted that they have never used it before, which could be interpreted as not been able to out the event.
2. Have you attended one before?
Based on the data acquired, all participants have not attended the Singapore Airline Grounded Experience.
3. Given the opportunity, would you attend events like this?
Based on the data acquired, most (54.3%) are willing to attend events like this when allowed.
Conclusion
Based on the survey results, out of the two events, Virtual Singapore Food Festival and Singapore Airline Grounded Experience and 1 product, SingapoRediscovers Vouchers, the participants are primarily aware of the product SingapoRediscovers Vouchers.
This product was promoted the most hence gaining the most attraction. The SingapoRediscover Vouchers is also used by the participants the most as 23 participants have used their vouchers primarily for local attractions and amusement parks. Other uses include staycations (a vacation in local hotels), museums and pet cafes.
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For the two events, most participants are willing to participate and are interested in the event. Both events received terrible participation rates due to lack of promotion. The majority of the participants did not attend the events due to not being aware of the event's existence.
1. Overall, how satisfied are you with the current tourism efforts?
For this question, four options were given. Three are fixed options, and one option is labelled as "others: _____" for the participants to elaborate if the fixed options did not provide their answers. This question is to see what factors the participants look for when joining tourism events and activities. The Singapore Tourism Sector will be used as an example.
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The majority would like to see more sales and package deals (82.6%). The participants gave no other answers.
2. Any improvements you would like to see in the tourism efforts?
For this question, four options were given. Three are fixed options, and one option is labelled as "others: _____" for the participants to elaborate if the fixed options did not provide their answers. This question is to see what factors the participants look for when joining tourism events and activities. The Singapore Tourism Sector will be used as an example.
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The majority would like to see more sales and package deals (82.6%). The participants gave no other answers.
For the following three questions, the purpose of the question is to analyse the participant's preferences for events and activities, which will be helpful for the defined stage of the design process.
3. Do you want the event to held for a long period time or have a date scheduled for it?
Based on the data acquired, most (60.9%) would prefer events to be held over a long period.
4. Do you prefer the events to be online or physical
This question is asked to determine whether they would like the proposed opportunities to be a digital or a physical type of event. A vast majority (76.1%) has chosen the option, "Physical event".
5. What are the factors that attracts you to participate in events and activities?
Here are the participants' answers. All answers will be placed into the word cloud generator to highlight which keywords have appeared the most. Despite that, all responses will be looked at thoroughly to deeply understand what each participant genuinely wants for the events and activities.
Based on the word cloud generator, some words from the participant's answers are collected and highlighted due to the number of times they had appeared. Relevant keywords that have appeared the most include elements like, "Fun", "Family", "Friends", "Food", "Games", "Prize", "Price", "Interest", "Theme" and "Time".
Meaningful Insights
There are the meaningful insights gathered from primary data that would help me define my problem statement.
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Many consumers are currently feeling neutral (43.5%) or unsatisfied (41.3%) regarding the pandemic. The majority have chosen factors such as, unable to travel overseas (41.9%), More stressful days compared to pre-covid (35.5%) and lastly, Unable to hang out with loved ones (22.6%) as the reason why they are feeling terrible during the pandemic. Ways consumers have tackled this issue vary; the majority stated that they would go online or find distractions.
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Many stated that they missed travelling overseas (80.4%). When asked what they missed the most from overseas, many said different scenery provided by other countries (80.4%) followed by the different authentic tastes of food from various countries (60.4%) and lastly as a means to relieve stress (54.3%)
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The majority of the consumers stated how they felt Singapore's attraction lack, "being able to experience different or new" and "lacklustre compared to other country's tourism" in contrast to overseas attractions. The majority would also like to see more sales and package deals.
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When asked the types of events that interest the consumers, Relevant keywords that have appeared the most includes elements like, "Fun", "Family", "Friends", "Food", "Games", "Prize", "Price", "Interest", "Theme".
DEFINED PROBLEM
STATEMENT
Problem statement: "How might we bring over overseas' unique and enjoyable traveling experience to consumers aged 12 – 24 in Singapore?“
Selected Focus Group:
18 – 24 Years Old (Primary Persona)
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I have decided to select my focus group through age groups as most of my unsatisfied participants come from these two groups. They also provided the most insights and inputs, elaborating their needs and wants.
EMPATHY MAP
AND
PERSONAS
03
IDEATE
02
DEFINE
Interview Participants Demographics
1
Female, 64
Singapore Citizen, a retiree, travels occasionally.
2
Female, 21
Singapore Citizen, a polytechnic Student, Travels sometimes.
3
Female, 21
Singapore Citizen, a retiree, avid traveller
4
Female, 22
Singapore Citizen, a retiree, travels sometimes
5
Female, 20
Singapore Citizen, a retiree, travels sometimes
5 Participants
Interview Reponses
1
What emotions were you feeling during the Pandemic? Feel free to use singular words or sentences to describe how you feel.
2
What were the thoughts that were running through your mind at that time? For your answer, do provide some examples.
Based on the interviewees' answers, all have experienced negative emotions. The most common answer observed was being afraid and feeling lost due to the Pandemic initially.
Many stated how they are worried about their daily lives and activities such as traveling and on-coming graduations. 4 out of 5 interviewees have expressed their worries regarding their safety.
3
Right now, how are you coping?
4
​Despite the fears and worries felt initially, all five interviewees are coping better. Despite managing better, two interviewees have expressed how they would prefer the Pandemic to be over or improved soon. One has said the hassle of wearing a mask, and another had expressed a preference for having physical classes instead of online courses. The remaining interviewees showed signs of adjustment to the Pandemic.
Due to the Pandemic, life is so different compared to before. What are some of the things you missed doing?
When asked about what the interviewees have missed doing, many have expressed daily activities such as travelling, not wearing masks, and hanging out with loved ones.
5
Due to the Pandemic, life is so different compared to before. What are some of the things you missed doing?
Lastly, interviewees had various answers such as health, safety, mental health, restriction, and being at home too long when asked about their struggles during the Pandemic.
Survey Responses
46 Participants
Section - General Questions
Q4: How do you currently feel about the Pandemic?
To gauge how the participants are currently feeling. Whether they are satisfied or unsatisfied, it is the starting point to figure the number of unsatisfied participants and problems faced by those participants during this period.
Based on the data acquired, I will be combining "very terrible" and "terrible" as one group while great and very great as one group to simplify the data. The majority are either feeling very unsatisfied as they have chosen the option, "Terrible" and "Very Terrible" as their answer (41.3%) or are neutral (43.5%) as they have selected the option that is in between the options, "Terrible" and "Great" regarding their situation during the Pandemic.
Q5: If you have chosen the option, "feeling terrible or terrible" for question 4, what are the reasons that made you feel this way?
This question is to identify the problems the participants may be having during this current situation. Some fixed options are provided, and the option "others" is given if the issues faced by the participants are not present as an option. They can elaborate and explain there.
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. The majority of them has chosen the option, being unable to travel overseas as a reason why they are either feeling terrible or terrible during this current situation.
SURVEY AND INTERVIEW RESPONSES
04
Prototype
SELECTED MODES OF PROTOTYPING
1) Miniature Prototype of The Event Venue
A physical prototype to better visualise how the event would look like and how it will be arranged. Accordingly.
Created to allow participants to navigate and interact with the event space created. To explore the wayfinding and how the event is decorated. To further understand user’s take and whether it is satisfactory
Tiny Island of Culture
A Dome of Experience
Vitrual Traveling
HOW WAY FINDING IS IMPLEMENTED
Orange = Barriers
Blue = Signage
Red = Landmarks
2) Paper Prototype of Proposed App for Event
An App used to interact with the augmented reality aspects and event details such as booking slots, redeeming prizes and updates.
Created to allow Participants to interact with the app and better understand its functionalities. Main functions will be tested to further understand how easy to navigate and how efficient this product can be.
Functions created:
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Sign Up:
An essential step of the app as this marks consumer’s journey of the app. I would like to test this section out in order to understand if this section can be easily understood and any option consumers may have regarding this section.
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Book a Slot:
It is important for the booking page to be easily understood as in order to attend the event, users must use this function. User interface must be intuitive and simple to use. Would like to know how consumers will interact with the section and any mishaps or changes can be made to further improve this section.
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Interactive components for events such as Island of culture:
Another aspect that will be heavily used by participants as it is needed to be used for Augmented activities for tiny island of culture. Would like to see if consumers know what to do and will explain to consumers the functions and use to see whether consumers find this part interesting.
Sign Up Section
Book a Slot
Interactive Component
STORYBOARD
User Scenarios Given
Singapore is moving into phase 3 as a nation; more shops and activities have reopened. The government has allowed 5-8 people per group to travel to Singapore. Your family has come across an event called “XploreSG”, where you can explore globally while still staying locally in Singapore. Excited, as you and your family have missed the experiences travelling overseas, you decided to book some slots for the event and go to the event with your family.
User Task Given
User Goal 1: Booking slots in the paper prototype as per normal. Interface should be easily understood by the consumers.
User Task 1 : Try booking the slots for your family.
After scanning and showing the staff your booked slots, You are now able to explore the event.
User Goal 2: Consumers should be able to navigate through the events with the help of the wayfinding provided (Signs, well-structured paths, identity for each location.)
User Task 2: Now navigate the area and explore those areas. Out of the three areas, navigate to the ones that attracts your attention the most.
When users reaches virtual travelling, Test out the interactive components of the mobile app.
User Goal 3: Allowing consumers to interact with the interactive aspects through the use or their mobile phones. User must understand the process and know how to use the application.
User Task 3: Interact with the AR aspects. Shop through a shop from Korea through this QR code.
User Testing Process Flow
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Introduction of the User Testing process and ask for participant’s consent.
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Start on Useability Task.
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Feedbacks regarding Useability Task.
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A series of questions asked in other to further probe and understand participants views on the prototype.
USER TESTING IMPLEMENTATION
User 1 |
Demographics: 17 Years old, Student from Temasek Polytechnic
Task One:
Do not feel that the birthday aspect for sign up is essential. Prefers to have an option to sign up through SingPass/SingPass App (More convenient so that in the later process, do not need to use Singpass again.)
Add a profile picture option so that its more exciting (Option has already been place but not obvious enough.)
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Task Two:
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Provide maps for users (easier for them to navigate)
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Provide distinctive exit signs between the event’s exit sign and Dome of experience’s exit sign
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Provide more pathway at the entrance of the event.
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Task Three:
Provides more icons functions for quizzes
and packages available.
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Link to Video: https://drive.google.com/file/d/1W0EhDiWVXUGPsXtDZupKiHyjmE0YyH63/view?usp=share_link
User 2 |
Demographics: 22 Years old, Student from NTU
Task Two:
Is satisfied with the app layout.
App reminded participant of the Klook app (Consistency)
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Task Two:
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Signage is clear cut.
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Provided clear marking for directions
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Wants a Journey trail/Provide more arrows and logical flow – Structured pathways (Inspired by IKEA)
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Task Three:
Interesting and unique. Would like to try
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Link to Video: https://drive.google.com/file/d/19M71-h_HOQh8hDhngJfa6yi3wDlfpZ0p/view?usp=sharing
CHANGES
MADE
Physical Prototype
Physical Prototype
05
Testing
Participats Participating
Participants will be recruited from those who have chosen the option (from the survey) to further involve in the project. For this session, 2 youth participants will be recruited to be interviewed and examine based on their performance and actions. Feedbacks and insights will be gathered.
06
Implementation